The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Proof the Dress Is Blue PS Tech The white and gold dress, and the illusion of free will Felipe Contreras Long Black Dress with Gold Accessories Rue Les Crateurs Julieta Midi Dress Black 6 Black White V Neck Satin Lace Dress with Crystal Beading and Sweep Train Hemline for Women's Formal Evening from Dhgate Evening Dresses price 374.03